E-commerce and social media are driving continuous changes of technology and customer service in this ever-changing digital landscape, with. As we live and interact daily online, there are now large amounts of personal data being shared online. Consumers are now more aware and sensitive to how their personal data is collected and used. As a hotelier, communicating to your guests how you collect that data and use it is critical.
Cookies can collect or “cache” personal data such as names, addresses, IP addresses, location data, and other types of personal information. This allows website pages to load more quickly for returning visitors.
On Vizlly powered by Bookassist websites, visitors will be presented with a cookie banner that looks like this:
Building loyalty and trust with your customers means guests are more inclined to leave positive reviews and recommend your hotel to others for future bookings. Leaving data security and privacy low on your priority list could have a negative impact on your hotel in the long run. Any potential data or privacy breach could heavily damage your hotel’s brand reputation.
There are specific legislations now in place as website security is an increasingly common issue. The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) require businesses around the world to adhere to in order to protect the personal data rights of individuals from certain regions. Not complying with either of the legislations’ rules and regulations could result in significant penalties.
Following Online Legislation
Guests care about their privacy; they are your top priority and drivers of your hotel’s success. The crucial steps you take today to protect your guests’ privacy will uphold your hotel’s reputation and give guests the comfort and confidence to book with you.
Examples of hotel privacy policies: